Social Action Poster (Resume)

For this design, I wanted to choose a topic that I believed would effect a large group of people. Not only that, but I wanted to do something that I have been effected by. Thus, the topic I chose was about college education. I first started off by sketching concepts that dealt with the pros and the cons of college. For pro, an obvious one is that if you get a degree, you will make more money. A con for college is that many students fall into debt from many loans they take out. This design went with the pro side. Instead of having a cliche "go to college and make more money" I wanted to show this in the poster. Showing this effectively will get people to take action. As you see in the poster, there's a pile of resumes in a trash can beside a desk. On the resumes you can clearly see that they have been denied. If you look at what's inside the red circle, you can see that the highest level of education was "high school". Unfortunately, That wasn't enough to get the boss' attention. On top off the desk is another stack of resumes with about the same information. Only this time, a college degree is the highest level of education. I added a check mark to the red circle to emphasize that this resume is good for a follow-up call and an interview.