TYPE Series

I thought it was a good idea to use a wrecking ball for change. The image speaks for itself.

Carter's Rules-CHANGE: 171/3.5.2 touching 179/3.6.2 many 165/3.4.2 dissonant 169/3.5.1 overlapping


I used a maze for faith because they can relate to each other. While finding your way through a maze, it seems impossible to do, but you know for sure there is a way out.

Carter's rules-FAITH: 75/2.2.6 inverting 145/3.2.1 horizontal 147/3.2.2 vertical 163/3.4.1 consonant

Old Spice Product Advertisment

WORKING ON THIS PROJECT WAS ENTERTAINING FOR ME. ADVERTISING SEEMED LIKE A FIELD THAT I WOULD BE INTERESTED IN IF I HAD TO PICK ONE. I CHOSE OLD SPICE BECAUSE I PERSONALLY ENJOY MOST OF THE ADS THEY DO. THEY ARE SIMPLE AND HILARIOUS ADS. WHEN LOOKING AT THE TYPE OF ADS OLD SPICE DOES, YOU CAN SEE THAT THEY GIVE THE DEPICTION THAT THERE PRODUCT HAS SOME TYPE OF EXTRAORDINARY OR HEROIC POWER TO IT. AND ALSO ALL OF THEIR ADVERTISING TARGETS THE MALE AUDIENCE. I CHOSE "THE HULK" AS THE MAIN IMAGE BECAUSE HE SYMBOLIZED A MAN BY HIS APPEARANCE. THE PICTURE WAS VERY CLEAR AND BROUGHT INTENSITY TO THE ADD. I TRIED TO ACCOMPLISH "POWER OF PERSUASION" BY EMPHASIZING THAT THE PRODUCT GIVES YOU "16 HOURS" OF FRESHNESS.

Design Lab

Creating a logo for the design lab was pretty interesting. Making a logo that actually had the word "design" in it was going to be a challenge. When I finally had a design for critique, I included an old styled light bulb instead of the more energy efficient one that's in the final. I thought that using the round end of the light switch for the "i" in design worked well. To make it seem that DESIGN LAB had a shadowed effect from the light, I created white shadows. One thing I would change is the font for "Maryville College" so that it would be more legible.

For the letterhead, I only used a letterhead template which included the design that's at the bottom

Tea Package Design

This project was a big learning process for me. I found out that time management would have an affect on a designs outcome. For the colors that were used, I chose green and orange. I thought that they contrasted well and had a warm cozy feel. There really isn't anything about the design that I am proud of. If I had to do it over again, I would choose a different package layout since it was hard to place this package design onto an aluminum cylinder.

SERSAS Poster Design

During the research process of the design, I found that there was one significant element that was needed in the poster. It needed to depict how a group can come together as a civilization. In order to do this, I took Africa's three main colors: yellow, green, and red. Each small dot would be a representation of an African citizen. I wanted to make the dots look as if they were all flowing in to form a united society. Therefore, I had different dots scattered out, then eventually had them come together to form a civilized Africa bold with color. having a black background worked very well to bold the color of each dot. Finding a good typeface for "SERSAS" was important. The font is very strong and structured, adding clarity and significance to the poster.

Personal Identity

My ID had to represent something about my personality and also a specific career path that I am choosing. My career will be something to do with sales in the business industry. I created one of those fancy pens that a person gives you when they are about to finalize a deal with you. It was not a picture of a pen that I would crop out on photoshop. I created my tonal values within the pen to make sure that it looked bright and fancy. My signature is written at the top in the same way that I usually sign it regularly on paper. The icon that I have to the far left is reaching out in a position to shake a hand. This is to Symbolize the phrase "pleasure doing business with you." With both the signature and human like icon of me, I wanted to present myself to the audience. The pen would mainly represent whoever my client is. My goal was to get the viewer to look at the pen and then follow the line to the icon. This will give the impression that if you put your trust in what I do, you will end up happy with the decision you made.

Social Action Poster (Resume)

For this design, I wanted to choose a topic that I believed would effect a large group of people. Not only that, but I wanted to do something that I have been effected by. Thus, the topic I chose was about college education. I first started off by sketching concepts that dealt with the pros and the cons of college. For pro, an obvious one is that if you get a degree, you will make more money. A con for college is that many students fall into debt from many loans they take out. This design went with the pro side. Instead of having a cliche "go to college and make more money" I wanted to show this in the poster. Showing this effectively will get people to take action. As you see in the poster, there's a pile of resumes in a trash can beside a desk. On the resumes you can clearly see that they have been denied. If you look at what's inside the red circle, you can see that the highest level of education was "high school". Unfortunately, That wasn't enough to get the boss' attention. On top off the desk is another stack of resumes with about the same information. Only this time, a college degree is the highest level of education. I added a check mark to the red circle to emphasize that this resume is good for a follow-up call and an interview.