TYPE Series

I thought it was a good idea to use a wrecking ball for change. The image speaks for itself.

Carter's Rules-CHANGE: 171/3.5.2 touching 179/3.6.2 many 165/3.4.2 dissonant 169/3.5.1 overlapping


I used a maze for faith because they can relate to each other. While finding your way through a maze, it seems impossible to do, but you know for sure there is a way out.

Carter's rules-FAITH: 75/2.2.6 inverting 145/3.2.1 horizontal 147/3.2.2 vertical 163/3.4.1 consonant

Old Spice Product Advertisment

WORKING ON THIS PROJECT WAS ENTERTAINING FOR ME. ADVERTISING SEEMED LIKE A FIELD THAT I WOULD BE INTERESTED IN IF I HAD TO PICK ONE. I CHOSE OLD SPICE BECAUSE I PERSONALLY ENJOY MOST OF THE ADS THEY DO. THEY ARE SIMPLE AND HILARIOUS ADS. WHEN LOOKING AT THE TYPE OF ADS OLD SPICE DOES, YOU CAN SEE THAT THEY GIVE THE DEPICTION THAT THERE PRODUCT HAS SOME TYPE OF EXTRAORDINARY OR HEROIC POWER TO IT. AND ALSO ALL OF THEIR ADVERTISING TARGETS THE MALE AUDIENCE. I CHOSE "THE HULK" AS THE MAIN IMAGE BECAUSE HE SYMBOLIZED A MAN BY HIS APPEARANCE. THE PICTURE WAS VERY CLEAR AND BROUGHT INTENSITY TO THE ADD. I TRIED TO ACCOMPLISH "POWER OF PERSUASION" BY EMPHASIZING THAT THE PRODUCT GIVES YOU "16 HOURS" OF FRESHNESS.